What is an AI Agent?

Ready to take your AI skills to the next level? AI agents are like having your own team of digital workers who can actually get things done without you hovering over them. In this session, Ash shows us what AI agents really are (and aren't!), how they work as a team, and why they're going to be massive in 2025.

About the masterclass

Got the basics of AI down? Brilliant - let's level up! Ash breaks down AI agents in a way that actually makes sense, showing us how they work in real life. No technical jargon, no confusing diagrams - just practical knowledge you can use.

AI Agents vs The Rest

What's the real difference between an AI agent and other AI tools? Ash cuts through the noise and shows us exactly what makes AI agents special - and why everyone's getting excited about them.

Building Your AI Team

See how AI agents work together like a proper team - with a manager (parent agent) and specialists (sub-agents). Ash shows us her own AI agent in action, turning a simple audio file into a fully-formed blog post.

Making It Work in Real Life

Watch an actual AI agent at work and see how to build one yourself. Ash shares what platforms work best for beginners and what to watch out for when you're starting out.

Who is this masterclass for?

Marketing & Content Teams

Already using AI for content? Ready to level up? This is for you! See how AI agents can turn your content production from good to brilliant.

AI Champions & Digital Leads

If you're leading AI adoption in your company, this is gold! Get clear on what AI agents can (and can't) do for your team.

Sales Teams

Using AI for lead gen? You'll want to see this! Learn how AI agents can become your 24/7 sales support system.

Our very much human generative AI expert and consultant.

  • Top 5 MarTech influencer globally, with 60k LinkedIn followers and 33k newsletter subscribers.
  • Regularly featured in Forbes Magazine
     in the AI space
  • Part of the ISO committee for AI and cyber security in education global
  • Used AI to drive $75m client sales in 2022-2023
  • Actively working with brands like Toyota, Mitsubishi, Salesforce
  • AI advisor to UK government and local authorities
  • Powerful network of AI tool founders, technical 
    experts and academics
Heather brings genuine enthusiasm to the world of AI with her engaging, upbeat delivery and endless curiosity. Her accessible, jargon-free approach helps people overcome confusion, reluctance and fear when it comes to where to start.Passionate about purposeful business, for the last 7 years, Heather has used 20% of all profits to run grassroots community work with isolated elderly people.