AI for Copywriters: Why AI Copy Is Bad & What You Can Do About It. 

AI copy is generic by design - this masterclass will teach you where AI is most helpful in content creation and how to make the most of its capabilities. You'll understand when to rely on AI and when human creativity is essential, helping you create an efficient, balanced copywriting process.
Format

Masterclass

Length

30 minutes

Author

Heather Murray

Level

Beginner

About The Class

Whether you're a seasoned copywriter, a marketing professional, or a business owner handling your own content, this masterclass will equip you with the knowledge and strategies to thrive in the age of AI. In this session, we'll demystify AI copywriting tools and show you how to use them to your advantage. You'll learn why AI-generated copy often falls short and how you can elevate it. 

Limitations of current AI copy and why it often sounds "off"

Understand why AI copy often sounds "off" and lacks the human touch. Heather will break down the limitations of AI-generated content, from dataset biases to formulaic outputs. 

A practical framework for using AI in your copywriting process

Heather will guide you through the "Prepare, Create, Tweak" method, showing you how to craft detailed briefs, generate initial content, and refine AI outputs.

Downloadable Resources

This masterclass comes along with an exclude list and tone of voice prompt sheet - download and use it for reference on your next copywriting project. 

Heather Murray

Heather is an AI expert, Top 20 MarTech influencer, international speaker and Founder of AI for Non-Techies (AI training and learning hub). Regularly featured in Forbes magazine, Heather brings energy and enthusiasm to the world of AI, her jargon-free approach helping people overcome confusion or fear when it comes to where to start. Heather has formed powerful working partnerships with Salesforce, Nokia and Starling and drove $75m in client pipeline in 2023, all with the help of AI. Passionate about purposeful business, Heather and her team uses 20% of all profits to run hands-on work with isolated elderly people.