AI for Content Strategy

Analyse your audience and your competitors, build content pillars, write content briefs and draft KPIs, all with AI.



45 minutes


Heather Murray



About the course

Are you looking to give your content strategy a boost? Whether you're a marketer, a small business owner, a solopreneur or a copywriter, this one is for you. Work through a brand new prompting playbook with Heather, drafting several areas of the content strrategy process - from analysing competitors right through to establishing key metrics. 

Downloadable Playbook

This masterclass comes along with a brand new playbook - download and work your way through with Heather, then at your own pace. 

Easy to Tailor

Add your own thoughts, feedback and style with every prompt to make it your own.  Heather will show you how to tailor this prompting playbook to fit your exact needs.

Jargon Free

As usual, this masterclass is presented in our usual simple, straightforward and completely jargon-free way.

Heather Murray

Heather is an AI expert, Top 20 MarTech influencer, international speaker and Founder of AI for Non-Techies (AI training and learning hub). Regularly featured in Forbes magazine, Heather brings energy and enthusiasm to the world of AI, her jargon-free approach helping people overcome confusion or fear when it comes to where to start. Heather has formed powerful working partnerships with Salesforce, Nokia and Starling and drove $75m in client pipeline in 2023, all with the help of AI. Passionate about purposeful business, Heather and her team uses 20% of all profits to run hands-on work with isolated elderly people.