Ultimate AI for Beginners:
A 12 Week Course

It's the most comprehensive AI course available, taking you from curious beginner to AI aficionado in just 12 fascinating weeks.
WEEK 1

Lesson 1: A Thoroughly Non-Techie Intro to AI

Let’s master the basics first. What on earth is generative AI? What can it do? And how can it help you?
WEEK 2

Lesson 2: Let’s look at the LLMs

ChatGPT, Claude, Gemini and Copilot explored - different functions and features of each, and how you choose between them.
WEEK 3

Lesson 3: Prompting for Proper Beginners

It’s time to get prompting – a powerful skill in the world of AI. It’s not as easy as it initially seems, but we’ve got you covered with our simple 3 Cs framework, and lots of examples.
WEEK 4

Lesson 4: Prompting Tips and Hacks

You’re prompting now – let’s take it to an even higher level and start getting expert standard results. 
WEEK 5: Create Quality Content

Lesson 5 - Part 1: Copy

AI-generated copy doesn’t have to be boring – here’s how to get around the dull and predictable and create something genuinely useful.

Lesson 5 Part 2: Images

Your imagination is the only limit when it comes to creating images with AI. Let’s look around DallE-3, Midjourney and Canva's Magic Studio. 

Lesson 5 Part 3: Video

Calling budding Steven Spielbergs…here’s how to create avatars, movie-like videos and more with AI. We’ll explore Synthesia, Runway and Veed. 
WEEK 6

Lesson 6: Turbo Boost Your Personal Productivity 

Who doesn’t need an extra 2 hours in the day? Manage your emails, meetings, LinkedIn inbox and calendar intelligently with these AI tools.
WEEK 7

Lesson 7: Mindblowing Marketing with AI 

Analyse your audience, explore synthetic ICPs, do market research and leverage AI for data analysis and insights with our AI for marketing tour.
WEEK 8

Lesson 8: Supercharge Your Sales with AI 

Explore the lead-generating art of hyperpersonalisation, sales call analysis and great sales prompts.
WEEK 9

Lesson 9: Creating Custom GPTs/Claude Projects 

Imagine your own customised version of ChatGPT – designed to do specific tasks, based on your knowledge. Let’s make it a reality.
WEEK 10

Lesson 10: Build Your Digital Twin 

Fancy building a digital you? This session explores how to build your digital twin – creepy and exciting in equal measure. 
WEEK 11

Lesson 11: The Dangers and Limits of Generative AI

AI has a dark flip side – and it’s important you know all about it to use it safely. Here, we explore some of the dangers and limits of generative AI.
WEEK 12

Lesson 12: Integrating AI into your role 

Time for some action. Let's bring it all together and show you how to integrate everything we've learnt into your specific role, starting with problem-centricity.

What to expect:

Mixed Formats

The main courses are in video form, with downloadable PDF tasks and interactive quizzes - something to keep everyone engaged.

Expert Created

The 12 week course is created and presented by our very own AI expert, Heather Murray.  Heather advises the UK government on AI, sits on the ISO AI panel and teaches global brands how to use AI.  You're in safe hands.

Bitesized Chunks

We understand you're busy.  Each week is designed to be completed in 2-3 hours max, including the tasks and quizzes.  This way, you can work through the whole thing in manageable, bitesized chunks. 

Our very much human generative AI expert and consultant.

  • Top 20 MarTech influencer globally, with 52k LinkedIn followers and 32k newsletter subscribers.
  • Regularly featured in Forbes Magazine
     in the AI space
  • Part of the ISO committee for AI and cyber security in education global
  • Used AI to drive $75m client sales in 2022-2023
  • Actively working with brands like Toyota, Mitsubishi, Salesforce
  • AI advisor to UK government and local authorities
  • Powerful network of AI tool founders, technical 
    experts and academics
Heather brings genuine enthusiasm to the world of AI with her engaging, upbeat delivery and endless curiosity. Her accessible, jargon-free approach helps people overcome confusion, reluctance and fear when it comes to where to start.Passionate about purposeful business, for the last 7 years, Heather has used 20% of all profits to run grassroots community work with isolated elderly people.